Liz Claiborne New York today revealed it has designed a private online community of both customers and non-customers to help re-launch the brand, now under the creative direction of fashion icon Isaac Mizrahi. By listening to and interacting with 300 customers on a daily basis through its private Advisory Council community, Liz Claiborne New York becomes the first-ever apparel brand to actively engage its customers in such an ongoing, immersive way. The members of this group have played a role in shaping many aspects of the brand re-launch from the functionality of the new interactive Web site to the specifics of a new loyalty program.
Read More...
[Source: Fashion Newspaper - Articles - Fashion News Articles - Posted by FreeAutoBlogger]
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment